Channel Assessment Services

Honest, objective evaluation of all things “Channel” & advice to take your business to the next level.

In today’s HIGHLY COMPETITIVE TECHNOLOGY ENVIORNMENT, the key to success is to DIFFERENTIATE YOUR COMPANY from others with products, programs and services you sell and the RELATIONSHIPS YOU BUILD in the channel.


Our client engagements often begin with a Discovery Session to enable us to get a thorough understanding of your business objectives, vision and needs. We use these findings to help you explore and implement strategic solutions designed to drive bottom line results.
  • Business Goals & Channel Objective Audits
  • Channel Readiness & Strategy Audits
  • Channel Program Tools & Value Audits
  • Marketing & Sales Support Audits
  • Baseline Benchmarks and Insights


  • Channel Partner Value, Recruitment Readiness
  • Partner Profiles & Behavioral Personas
  • Performance, Contracts, Pricing, Market Coverage, Partner/Customer Satisfaction, Supply Chain
  • Collaboration on program and initiative development
  • Marketplace Modeling

Create & Build

  • Comprehensive Channel Development Services
  • Channel Automation Programs
  • Marketing as a Service Programs
  • Internal Channel Preparedness
  • Demand & Lead Gen Programs
  • Partner Optimizer Programs


  • Go To Market Program Design & Execution
  • Channel Program Design & Execution
  • Demand Creation Program Design & Execution
  • Distribution Sales Engagement Programs
  • Outsourced Sales Programs
  • Fractional Sales and Marketing Leadership

Schedule a free 30-minute call.

Discover why most of our new business comes from satisfied client referrals. Contact the Innovative Channel Network Group to explore how our services can help you achieve your channel business objectives.